Tuesday, December 4, 2012

Complete List of Public Relations Capabilities


Complete List of Public Relations Capabilities
Below are a list of basic services they Synergy Media Production provides. 
We are  a full service film production and public relations firm. We are committed to creating innovative projects that stretch across all genera of film and media. Every project's communication plan and subsequent marketing strategy is unique Our approach and execution is customized to our client's needs and the needs of their end consumer. Traditional marketing practices are utilized but are supplemented by innovative online/viral campaigns. This structured approach builds momentum and creates the greatest possible impact. 

  • Brand Building & Marketing Strategies
Refining your message and differentiating you to strengthen sales, image and customer loyalty

  • Cause Marketing

Aligning businesses with not-for-profit organizations for heightened awareness and to improve sales and good will

  • Collateral Materials 
• Press Kits
• News Releases
• Pitch Letters
• Biographies/Backgrounders
• Op-ed/By-lined Articles
• Speeches
• Newsletters & other Collaterals
• Brochures/Web Sites



  • Community Relations
Connecting you with the communities you serve to strengthen sales, image, employee morale and positive word of mout


  • Expert Strategy
Developing a strategy to become known as the expert in your industry


  • Market Research
Efforts to identify the demographics, needs, desires, buying patterns, etc. to help determine current or potential marketing focus


  • Media Relations
Skilled, proactive team that secures broadcast and print media to tell your story and reach your target audiences
Media Training
Preparing company spokesperson(s) to effectively communicate company messaging

Measurement
Implementing proprietary measurement tactics and strategies to ensure a return on investment

New Product Introductions
Strategies that get your products or services noticed, strengthening sales and distribution

News Conferences
Conceiving and producing news conferences, coordinating satellite feeds

Newsletters
Creative unique formats designed to get people's attention and achieve your goals

Op-ed/Byline Articles
A first-person editorial opinion and guest-authored article about an issue or trend placed in trade or consumer press

PR Audits
Taking a comprehensive look at a company's current PR program to assess its effectiveness

Presentation Training/Coaching
Preparing presenters and sales people to make effective presentations.

Public Service Announcements
Writing, producing and distributing PSA's to electronic or print media

Small Business Packages
Creating customized programs for start-up companies that fit your budget

Strategic Counsel
Defining marketing objectives with agency principals to create, enhance and protect your brand identity

Surveys
Customized to achieve your goals and garner positive media coverage

Video Production/Video News Releases
Videos produced for internal communications, to review media training, for sales purposes, or to accompany an interview (B-roll); a VNR is a visual version of a press Irelease, pre-produced and packaged as a TV news segment

Web Site Consulting, Design & Programming
Strategically develop web solutions and e-commerce capabilities

Wire Services
Placing PR and business news on select wire services

Internet Marketing
Customized list of blogs, social utility networks and other internet based communications to target specific groups with pre-established buying patterns


 If you have any questions about the services we offer or how we might help you feel drop me a line at sophielily7268@gmail.com.   You can also catch me on my Synergy Media Productions Facebook Page   SMP Facebook <----link font="font">

Best,
Sophie Lily 

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